Gold Rates Vs Indian Festive Season: Why Do Prices Surge During Festivals And How To Identify Real Gold? Check Key Points Before Buying

Gold Rates today remain in focus as MCX stays closed for the weekend. Check the latest gold futures closing price, session high, low and retail 24K rates.

Oct 4, 2026, 08:11 IST

Gold Rates in India: The lower rates of gold in India right now have created a short loophole for Indians. Traditionally, the prices of precious metal rush beyond benchmark during the festive season, especially before Diwali.

As soon as Diwali arrives, Indians rush to buy gold on Dhanteras. It has now become a tradition and has set its roots. Not only this, the festive season does not come alone, it also brings in the good muhurat for wedding bells. This peak season from October to February gives gold sales a boost. The gold buying usually picks up this festive and wedding season.

This creates a demand and supply pressure on the Indian jewellers. Sometimes people buy heavy gold like bullion, bullions and coins. For the wedding, people buy gold and silver jewellery for themselves or for gifting purposes. This makes the price also volatile. The season makes price movement important for the buyers.

The gold Rates are having a phase of correction and volatility globally right now due to geopolitical conflict, higher crude oil, elevated Fed Interest Rates and many other reasons. With volatile movement of precious metal, it has also affected the gold market in India.

Ahead of the festive season, gold rates remain volatile, but a little lower than last year this season, despite some cooling from the record levels seen earlier. The latest average rates stand at around ₹14,918 per gram for 24-karat gold, ₹13,675 per gram for 22-karat gold and ₹11,189 per gram for 18-karat gold.

Gold Rates Today in India: What Are the Average Latest Rates?

According to recent retail indicators, the average gold rates are:

Purity
Price Per Gram
Price Per 10 Grams
24K Gold
₹14,918
₹1,49,180
22K Gold
₹13,675
₹1,36,750
18K Gold
₹11,189
₹1,11,890
 
(Sources: Good Returns)

Gold Rates Today On MCX 

  • MCX Status: Closed today, Sunday, October 4, 2026.

  • Closing Price: ₹1,47,724 per 10 grams, (From yesterday, Closing)

  • Day’s High: ₹1,48,150 per 10 grams.

  • Day’s Low: ₹1,46,934 per 10 grams.

  • October Futures: Stayed steady after a strong rally earlier in the week.

  • ₹1.50 Lakh Mark: Some contracts briefly crossed this level.

  • Retail 24K Gold: Around ₹1,49,180 per 10 grams across major metros.

  • Gold Rates Across Top 15 Cities India  (Per 10 Grams)

    City
    22 Karat Gold (10g)
    24 Karat Gold (10g)
    Delhi
    ₹1,36,890
    ₹1,49,330
    Mumbai
    ₹1,36,750
    ₹1,49,180
    Lucknow
    ₹1,36,890
    ₹1,49,330
    Chennai
    ₹1,36,750
    ₹1,49,180
    Hyderabad
    ₹1,36,750
    ₹1,49,180
    Kolkata
    ₹1,36,850
    ₹1,49,280
    Kochi
    ₹1,36,750
    ₹1,49,180
    Jammu
    ₹1,36,890
    ₹1,49,330
    Srinagar
    ₹1,36,890
    ₹1,49,330
    Bengaluru
    ₹1,36,750
    ₹1,49,180
    Ahmedabad
    ₹1,36,790
    ₹1,49,220
    Pune
    ₹1,36,750
    ₹1,49,180
    Jaipur
    ₹1,36,790
    ₹1,49,220
    Coimbatore
    ₹1,36,750
    ₹1,49,180
    Kanpur
    ₹1,36,890
    ₹1,49,330
    Note: Rates are raw benchmark values. Actual jewellery purchases may include 3% GST and jewellers' making charges.


    Aishwarya Samant

    Senior Executive - Editorial

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