Apple is held its iPhone launch event on the day of September 9th at the Steve Jobs Theatre in Cupertino. Viewers in millions were watching the official unveiling of iPhone 18 along with the superior version of iPhone 18 Pro.
Read more about when the Apple iPhone launch event started today and the official prices and upgrades in new iPhones so you don't miss out on one of the major annual tech events.
Where to Watch Apple iPhone Launch Event 2026 Live Today?
Apple's official events page published that the launch stream starts today at 10:00 AM PT (10:30 PM IST). And you can watch the iPhone 18 launch live broadcast through a few official channels of Apple:
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- Apple's Website: Stream directly on the Apple Events page using any browser.
- YouTube: Watch the live feed on Apple's main YouTube channel.
- Apple TV App: Tune in on smart TVs, iPhones, iPads, and Mac computers.
What are iPhone 18 Specs and Hardware Upgrages?
The standard iphone 18 and its Pro counterparts are expected to feature a smaller Dynamic Island cutout which gives users a bit more screen space.
Underneath the glass the iphone 18 pro max runs on Apple’s new A20 Pro chip. The chip has been designed using a smaller 2nm fabrication process, and it makes the iPhone work faster and reduces its power consumption.
| Apple iPhone Model Launching Today | Screen Size | Chipset | Main Camera Setup |
| iPhone 18 | 6.1-inch | A20 Bionic | 48MP Dual Camera |
| iPhone 18 Pro | 6.3-inch | A20 Pro | 48MP Variable Aperture |
| iPhone 18 Pro Max | 6.9-inch | A20 Pro | 48MP Triple Camera with 6x Zoom |
These devices will feature an upgraded main camera sensor that can control the aperture setting, thus resulting in improved pictures in dark environments.
Will Apple Launch an iPhone Fold Today?
Alongside the traditional iPhones industry reports suggest Apple may give a sneak peek at its long rumored iPhone Fold.
Supply chain leaks point to a book-style foldable display with a crease-free inner screen. While a full commercial release might sit further out on the timeline, an official teaser during today's event would mark Apple's biggest design shift in years.
What is the Expected Apple iPhone Price in India?
Buyers in India are watching the pricing details closely. Local market experts predict the new series will land close to these starting figures:
- iPhone 18 Price in India: Expected starting price of ₹79,900.
- iPhone 18 Pro Price in India: Expected starting price around ₹1,34,900.
- iPhone 18 Pro Max Price in India: Expected starting price near ₹1,59,900.
Official India Prices and Pre-Order Schedule of New iPhone Revealed
Apple confirmed that pre-orders for the iPhone 18 Pro lineup and accessories begin this Saturday, September 12 following the official keynote announcements.
Official retail availability and in-store sales in India begin on Friday, September 18.
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iPhone 18 Pro Price in India: Starts at ₹1,64,900 (256GB storage).
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iPhone 18 Pro Max Price in India: Starts at ₹1,79,900 (256GB storage).
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iPhone Duo (Foldable) Price in India: Starts at ₹2,99,900 ($1,999 global starting price).
What is iPhone 18 Launch Date in India?
The pre-ordering phase is slated to start this coming Friday. Given the company's schedule, the official iPhone 18 launch date will be Friday next week.
Today's event provides a perfect opportunity to check out the new iPhones from Apple that will be launching next year. The live stream is available on the Apple website and YouTube page.