What did Apple Launch Today? Top 5 ‘Surprise and Shine’ Keynote 2026 Announcements and India Prices

Apple CEO John Ternus streamed today's annual keynote at the Steve Jobs Theater which was broadcast globally at 10:30 PM IST. The official Apple event 2026 theme was  "Surprise and Shine". 

Tim Cook and his team shared details on the new iPhone 18 Pro, an updated Apple Watch Series 12, Siri AI, and a foldable iPhone design. The Apple announcement also revealed breakthroughs in silicon design, camera hardware, and foldable display technology. 

What are Key Apple Announcements from iPhone Launch 2026 Event?

If you are tracking the latest Apple launch announcements and want to know how much these products will cost in India then read hereonward to take note of the complete breakdown of today's iPhone launch news.

1. Foldable iPhone Ultra: Apple’s First Dual-Display Flagship

The highlight of the Apple launch is the foldable iPhone Ultra. It features a book style design with a 7.8-inch inner OLED panel and a 5.5-inch cover screen. And it measures just 4.5mm when open.

• Processor and Biometrics: It is powered by the 2nm A20 Pro chip with side-mounted Touch ID integration.

• Camera: Dual 48MP main and ultra-wide rear camera lenses.

• India Pricing: Expected starting price of ₹2,49,900 (USD $2,299).

  iPhone Duo
  iPhone 18 Pro and iPhone 18 Pro Max
  Apple Watch Series 12 and Apple Watch Ultra 4
  AirPods 5
  
  … and Joz pic.twitter.com/TWj3GjDSmk

  — John Ternus (@johnternus) September 9, 2026

2. iPhone 18 Pro and Pro Max: 2nm A20 Pro Chip and Variable Aperture

The flagship Pro line delivers massive speed improvements via TSMC’s 2nm A20 Pro processor and an upgraded thermal vapor chamber.

• Camera System: Primary 48MP lens with mechanical variable aperture control for superior low-light shots.

• Display and Battery: Smaller Dynamic Island cutout; the Pro Max pack features an upgraded 5,567mAh battery with 6x optical zoom.

• India Pricing: iPhone 18 Pro starts at ₹1,44,900 and the iPhone 18 Pro Max starts at ₹1,59,900.

3. Apple Watch Series 12 and Ultra 4: New Health Sensors and Ceramic Body

Apple refreshed its smartwatch lineup with ceramic case finishes and upgraded optical sensors for advanced biometric tracking. The rugged Ultra 4 brings extended battery endurance tailored for outdoor activity.

• India Pricing: Apple Watch Series 12 starts around ₹45,900. Watch Ultra 4 lands at ₹89,900.

4. Custom Silicon Upgrade: Apple C2 Cellular Modem

Apple launched its next generation in house cellular modem which is the Apple C2. It reduces power draw during 5G connections and improves signal reception across Indian 5G bands And is Integrated into the A20 Pro chip,.

5. Key Features and India Price of New iPhone Models

What are iPhone Pre-Order Dates and Availability in India

Pre-orders for the iPhone 18 Pro series and Apple Watch Series 12 begin this coming Friday (11 September 2026) onwards across -

• Apple Store online India, 

• Apple BKC (Mumbai), and 

• Apple Saket (Delhi). 

Official in store sales and deliveries of latest iPhone models will follow next Friday.

Today's hardware lineup sets a high engineering standard. By pairing 2nm processing power with premium materials and foldable screens, Apple strengthens its presence in the premium smartphone market heading into 2027.