Global tourism bounced back significantly in 2023, with international travel recovering almost to pre-pandemic levels. The UNWTO lists the following six countries as the most visited this year: France, Spain, the United States, Italy, Turkey, and Mexico. This article explores what makes each of them so popular and what sets each apart.
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| Rank | Country | International Tourist Arrivals (Millions) |
|---|---|---|
| 1 | France | 100 |
| 2 | Spain | 85 |
| 3 | United States | 67 |
| 4 | Italy | 57 |
| 5 | Turkey | 55 |
| 6 | Mexico | 42 |
1. France
France continues to be the most visited country in the world, attracting about 100 million foreign tourists. It has an unmatched cultural heritage and some of the world's most famous monuments, including the Eiffel Tower and the Louvre Museum, besides its haute cuisine. From the rustic Provençal countryside to the glitzy beaches of the Côte d'Azur, it has everything to cater to all kinds of tourists.
2. Spain
Next in line is Spain, with approximately 85 million visitors. Spain has attractions ranging from energetic cities like Barcelona and Madrid to historical sites like Alhambra and Mediterranean coastlines. Festivals, tapas, and warm weather make Spain a favorite among tourists year after year.
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3. United States
The United States stands in third position with 66 million visitors. Its geographic size contains a variety of attractive destinations ranging from natural attractions such as the Grand Canyon to urban cities like New York City and Los Angeles. The U.S. offers diversified experiences that meet people's various interests, such as national parks, cultural institutions, and entertainment.
4. Italy
Italy is visited by about 57 million people, because of its history, art, and architecture. Any city in Italy is very rich in art and architectural heritage: Rome, Florence, and Venice. As for Italy's reputation related to its food—be it pasta, pizza, or gelato—the country attracts many people.
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5. Turkey
Turkey has some 55 million visitors, thanks to the privilege of being at the point of intersection between Europe and Asia. The country boasts a rich history with ancient ruins such as Ephesus, besides stunning landscapes such as Cappadocia. The blend of cultures is reflected in its cuisines, architecture, and other traditions.
6. Mexico
The rest of the top six is rounded off by Mexico, with 42 million visitors. Beautiful beaches along the Caribbean Sea and Pacific Ocean characterize this country. Vibrant cities such as Mexico City, rich in history and culture, further contribute to Mexico's popularity. The country's archaeological sites like Chichen Itza and the culinary richness also boost Mexico's popularity.
The tourism landscape in 2023 shows a strong recovery as tourists look for new experiences across these diverse countries. With their unique attractions and cultural offerings, France, Spain, the United States, Italy, Turkey, and Mexico continue to attract millions of tourists each year, reasserting their leadership positions in global tourism. As travel continues to evolve post-pandemic, these destinations are well-poised to attract even more visitors in the years to come.
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