The British sports business magazine SportsPro on 20 May 2015 released the World’s 50 Most Marketable 2015 report. According to SportsPro's listing of the top 50 most marketable athletes in the world for 2015, Eugenie Bouchard, Tennis player from Canada, topped the list.
While, FC Barcelona soccer Neymar stood at second place and was followed by Golfer Jordan Spieth at the third place.
List of top 10 most marketable athletes
| Rank | Athlete | Sport | Nationality |
| 1 | Eugenie Bouchard | Tennis | Canada |
| 2 | Neymar | Soccer | Brazil |
| 3 | Jordan Spieth | Golf | USA |
| 4 | Missy Franklin | Swimming | USA |
| 5 | Lewis Hamilton | Auto Racing | Great Britain |
| 6 | Virat Kohli | Cricket | India |
| 7 | Stephen Curry | Basketball | USA |
| 8 | Kei Nishikori | Tennis | Japan |
| 9 | Katarina Johnson-Thompson | Athletics | Great Britain |
| 10 | Usain Bolt | Athletics | Jamaica |
Indian Cricketer Virat Kohli was placed at the sixth position ahead of United States basketball star Stephen Curry. Another Indian, ace shuttler Saina Nehwal was placed at the 44th position.
On the other hand, Tennis player Novak Djokovic was placed at 14th position while Cristiano Ronaldo and Lionel Messi were at 16th and 22nd respectively.
Athletes across the world were ranked on the basis of different criteria including age, home market, charisma, willingness to be marketed and crossover appeal. The SportsPro team and external industry experts analysed the players for several weeks.
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