Honda launched its First Low Cost Motorcycle Dream Yuga

Honda launched Dream Yuga, its first low cost mass motorcycle in Indian market on 16 May 2012. Dream Yuga, Honda’s cheapest motorbike worldwide is priced at 44652 rupees. With the launch of this new bike Honda Motor Company aims to tap low-cost emerging markets including more than doubling India's share of its motorcycle revenue by 2020.

The 110cc Dream Yuga will give competition to other bikes in the same range. Hero’s Splendor, which is also the country’s largest selling motorcycle, will be the prime competitor of Dream Yuga. The Japanese two wheeler major roped in the Bollywood star Akshay Kumar to endorse the new brand.

Honda had defunct a 26-year joint venture with India's Hero MotoCorp in March 2011 in an 851 million dollar deal. The company has announced fresh investment worth 20 billion rupees since then as it looks to chase down its former partner, the current market leader.