Tata Starbuck Opened its First Store in India

Tata Starbucks, a joint venture between Tata Global Beverages (TGBL) and Starbucks Coffee Company, on 19 October 2012 opened its first store in India which is located in Horniman Circle of South Mumbai.

The company is going to open two more stores next week in Mumbai — one at Oberoi Mall in suburban Mumbai and another at the Taj Mahal Palace hotel in South Mumbai. Also in Early 2013 the company will open its first store in Delhi.

It was earlier in January 2012 that the company  announced its joint venture with Tata Global Beverages Ltd. Starbucks Company runs 18,000 stores in 60 countries worldwide running over  700 outlets in China, 1000 outlets in Japan and 8000 outlets in the U.S

The Tata Starbucks joint venture aiming on sourcing products from India and sells them in Starbucks stores globally.
It is first time ever in 40-year history where the US coffee chain major Starbucks enters into India and is sourcing and roasting its coffee locally.

The organized food market which includes fine dining, quick service restaurants, and cafe chains is a perishable market and spreading very rapidly in India. There are around dozen coffee shop brands, with 1,700 cafes in India and at least another 10 coffee retail firms looking at setting up here in coming future. This high growth and ever growing demand is attracting many firms from the US, Australia, Thailand and Hong Kong.