UNESCO on 12 March 2016 signed an agreement with CJ Welfare Foundation to start a pre-school animation series Rainbow Ruby to support girls’ education globally. The agreement was signed during the 2016 Global Education and Skills Forum, hosted by the Varkey Foundation in partnership with UNESCO.
UNESCO joined a global partnership centered on an animation based character for its key initiative for the first time.
The partnership builds between UNESCO and CJ E&M builds on the Better Life for Girls campaign which was launched in November 2014. It aims to help address the lack of access to quality education faced by girls in developing regions.
What is Rainbow Ruby?
Rainbow Ruby follows a six-year old girl named Ruby as she transports to Rainbow Village where her toys come alive. Throughout the series Ruby experiences different professions, introducing preschool girls to the concept of a dream job, letting them imagine how their jobs can improve their lives in the future.
The animation series will also brings awareness to the harsh reality that girls and young women in many developing regions may face because of their lack of education, preventing them from reaching their full potential and in turn, hindering economic growth and social progress.
Rainbow Ruby is the first original global animation series by CJ E&M, Asia's leading content and Media Company as a co-production project with China Entertainment. It aims to help empower young girls to dream big and look to a bright future.
CJ E&M is Asia’s leading content and media company headquartered in Seoul, Korea whereas China Entertainment Co., Ltd. is a subsidiary of the China Animation Group which is mainly engaged in the films and TV serials production.
DHX Media is the appointed distributor of Rainbow Ruby in the U.S., Canada, and (Europe, the Middle East and Africa) EMEA countries excluding France.
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