Prime Minister Narendra Modi on 26 May 2015 launched Doordarshan’s farmer-centric channel named DD Kisan from Vigyan Bhavan in New Delhi. The 24-hour channel will air information on farmer-related issues.
The Ministry of Information and Broadcasting has included DD Kisan channel under the genre Infotainment (Hindi). With this, DD Kisan has become a must carry channel making it mandatory for every cable and Direct to Home (DTH) operators to provide DD Kisan to their subscribers.
The channel programmes would be primarily for agriculture sector and rural India and would help in revitalizing agriculture sector which in turn would aid the development of rural India.
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