Most Visited Websites in the USA in 2023 - Sector-wise

The News Media Sector witnessed substantial upswings in October's traffic, primarily attributed to the confluence of the Israel-Palestine conflict and the unfolding legal intricacies surrounding former U.S. President Donald Trump. A standout surge unfolded on bbc.com, boasting an extraordinary spike of 30%.

Dec 18, 2023, 01:15 EDT
List of the Most Visited Sites In US in 2023
List of the Most Visited Sites In US in 2023

Infiltrating our daily routines, the Internet has metamorphosed into an indispensable wellspring of both information and entertainment. Simultaneously, it functions as a pivotal instrument for communication and commerce. In the vast expanse of countless websites, discerning the preeminent ones poses a challenge. This discourse delves into the most frequented websites in the United States, elucidating how the foremost global economic powerhouse shapes the trajectory of the most traffic-laden sites.

List of the Most Visited Sites In US in 2023

The News Media Sector witnessed substantial upswings in October's traffic, primarily attributed to the confluence of the Israel-Palestine conflict and the unfolding legal intricacies surrounding former U.S. President Donald Trump. A standout surge unfolded on bbc.com, boasting an extraordinary spike of 30%. In tandem, Breitbart.com charted an impressive growth trajectory, registering a noteworthy 25% surge in its monthly visitation metrics. Meanwhile, stalwarts like cnn.com and nbcnews.com showcased formidable performances, witnessing traffic spikes of 19% and 17%, respectively. Nonetheless, dailymail.co.uk defied the upward trend, grappling with a discernible downturn of -13% in its monthly visitation figures.

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Most Visited Websites In USA 2023

October 2023 witnessed a dynamic shift in the landscape of the top 10 domains, unveiling a mosaic of traffic patterns that ranged from uplifting to downcast. While certain industries celebrated triumphs and weathered setbacks, the overarching analysis paints a picture of modest overall traffic growth, with an average shift of 1.5% discernible across the premier 100 domains.

Drawing insights from the Semrush Traffic Analytics tool, this article thrusts into the limelight the paramount 10 websites that commanded the highest visitation rates in the United States. Concurrently, it delves into the leading contenders spanning diverse industries, offering a comprehensive exploration of the digital terrain in the realm of web traffic.

Traffic rank

Domain

Visits

Desktop share

Mobile share

Pages/visit

Avg. visit duration

Bounce rate

1

google.com

35.10B

8.39B

26.71B

3.7

23:05

39.69%

2

youtube.com

21.50B

3.68B

17.82B

6.3

39:20:00

34.35%

3

reddit.com

4.12B

800.38M

3.32B

3

19:44

58.03%

4

facebook.com

3.68B

1.74B

1.94B

2.6

24:07:00

54.93%

5

amazon.com

3.33B

1.44B

1.89B

5.8

13:40

40.04%

5

duckduckgo.com

2.30B

226.41M

2.07B

2.5

21:53

48.85%

7

yahoo.com

2.22B

1.31B

915.02M

3.2

23:44

48.28%

8

wikipedia.org

2.22B

463.33M

1.75B

2.2

10:57

61.23%

9

twitter.com

1.91B

418.59M

1.49B

1.9

19:36

67.14%

10

instagram.com

1.47B

570.95M

900.82M

2

16:39

67.12%

The relentless reign of tech behemoths persisted prominently within the upper echelons of the top 100 list. At the forefront, Google.com commanded the charts, boasting an extraordinary 35 billion monthly visits. However, their growth trajectory hovered around the average mark, registering a modest 2% uptick.

Following closely in their footsteps, YouTube.com secured the second position with a substantial 21.5 billion monthly visits. Nevertheless, the platform witnessed a marginal dip in its overall traffic, experiencing a -1% change month over month. Meanwhile, Reddit.com clinched the third spot in October, sustaining its triumphant journey with an impressive close to 2% growth. Notably, back in August, this community-centric social platform dethroned the longstanding leader, facebook.com, from its perch at the number 3 spot.

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Most Visited In USA Sector Wise 2023

Distinguished by a formidable surge, bbc.com propelled itself with an impressive 30% upswing. Simultaneously, Breitbart.com experienced robust growth, marking a substantial 25% increase in its monthly visitation metrics. In parallel, stalwart news outlets cnn.com and nbcnews.com showcased resilient performances, boasting traffic surges of 19% and 17%, respectively. However, dailymail.co.uk deviated from the upward trajectory, grappling with a notable decline of -13% in its monthly visitation figures:

News Outlets

Website

Monthly Traffic Change

bbc.com

0.3

Breitbart.com

0.25

cnn.com

0.19

nbcnews.com

0.17

dailymail.co.uk

-13%

Retailers

Website

Monthly Traffic Change

Amazon.com

0.08

Walmart.com

0.08

Bestbuy.com

0.07

Target.com

0.12

CVS.com

0.16

Gaming

Website

Monthly Traffic Change

twitch.tv

-2%

discord.com

-6%

gamespot.com

-8%

steamcommunity.com

-10%

In retail, October unfolded with a crescendo of growth for e-commerce giants. Amazon.com maintained a steady ascent with an 8% rise in traffic. Not to be outdone, Walmart.com and Bestbuy.com followed suit, notching notable increases of 8% and 7%, respectively. Target.com emerged as a standout, boasting a remarkable 12% surge. Concurrently, CVS.com demonstrated robust traffic growth, registering a substantial 16% rise in October, potentially linked to customers seeking vaccines as the holiday season loomed.

Conversely, the gaming-focused domain landscape witnessed a downturn in October, with platforms such as Twitch.tv (-2%), discord.com (-6%), gamespot.com (-8%), and steamcommunity.com (-10%) all experiencing declines in their visitor numbers.

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Hello, my name is Mohammad Jazib Ul Quanain. I was born and raised in the beautiful valley of Kashmir. During the initial years of my life, I chose engineering as my career. It didn't work out as I wanted it, so I pursued Journalism and haven't regretted it since. I completed my master's from Chandigarh University in Journalism and Mass Communication. Also, I have almost 2 years of experience in content writing and Journalism. If I'm not writing articles, you may find me riding my motorcycle to a remote location or relaxing on the couch watching anime.
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