Google India Partnered With E-Commerce Sites to Bring Cyber Monday to India

In order to develop the concept of online shopping in India, Google India decided on 4 December 2012 to partner with leading e-commerce websites to introduce the concept of Cyber Monday in the country. Titled as the Great Online Shopping Festival, it is slated for 12 December 2012. Some of the e-commerce websites that would partner with Google India include Snapdeal, Flipkart, Homeshop 18 as well as Makemytrip.
 
India has more than 137 million Internet users. Significant growth is being observed in online activity. It is the first time that there will be an industry-wide program of such a scale. It would enable the entire country to benefit from the unbeatable deals which would be offered on the Internet.

It is expected that The Great Online Shopping Festival would have participants from more than 50 partners which include e-commerce, classified as well as local, online traveling sites as well as banking, financial services and insurance companies. All such companies will offer some of the best deals to Indian customers for 24 hours.

This is an initiative for encouraging the shoppers to go for online shopping. The primary focus of the festival is reaching out to the first-time buyers. The festival would allow people to shop for travel packages, jewellery, kids wear, gadgets, books, computer accessories, home decoration products, watches and also on real estate deals.
 
Google India declared that the industry of online shopping is already more than 1.5 billion US dollar and this initiative would help in further promotion of the online shopping.

What is Cyber Monday?

Cyber Monday is actually the marketing term for Monday after the Black Friday. Cyber Monday was the term which was created by certain marketing companies in order to attract people towards the concept of online shopping. The term was first debuted on 28 November 2005. In the year 2010, it was declared by comScore that the consumers spent a total of 1.028 billion US dollar on this Cyber Monday.