How One District One Product (ODOP) is Transforming Local Crafts into Global Brands?

One District One Product (ODOP) initiative aims to select, brand, and promote at least One Product from each District (One District One Product) of the country for enabling holistic growth across all regions and by identifying and branding at least one Unique product from every corner of the country the government is turning local traditional skills into a sustainable national growth engine.

The ODOP initiative has so far identified 1243 products from 775 districts across the country encompassing various sectors such as textiles, agriculture, food processing, handicrafts and more. The details of unique products identified (District-wise) from States under the ODOP initiative.

Core Objectives: The "Growth Engine" Strategy

The ODOP initiative, spearheaded by the Department for Promotion of Industry and Internal Trade (DPIIT), aims to unlock each district’s unique economic potential, drive balanced regional growth, and equip local artisans and entrepreneurs to compete in national and global markets.

• By aligning cultural heritage with India’s broader development priorities, it transforms traditional skills into a sustainable economic engine 

• ODOP empowers local artisans, reviving traditional skills and creating livelihoods.

• The initiative has scaled nationwide, transforming over 770 districts into economic hubs.

• Started in Uttar Pradesh, it is now India’s most celebrated initiative in local economic transformation.

• E-commerce onboarding initiatives such as the Government e-Marketplace (GeM)-ODOP Bazaar showcase and feature some of India’s finest ODOP offerings.

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Institutional Framework and Product Selection: 

The ODOP is implemented through the collaboration efforts of central ministries, state governments and district administrations. Under the ODOP initiative, products are selected by States and Union Territories based on the existing ecosystem on the ground and the final list is communicated to the Department for Promotion of Industry and Internal Trade (DPIIT).

Over 1,200 ODOP products have been listed on the DPIIT’s digital portal, covering sectors from textiles and food to handicrafts and minerals. Through e-commerce initiatives like the Government e-Marketplace (GeM)-ODOP Bazaar, India’s finest ODOP products are being showcased to wider markets, empowering artisans and expanding market access.

Global Outreach: India’s Cultural Diplomacy

ODOP has moved beyond local streets to international diplomatic circles. India’s districts emerge as powerful contributors to the global economy by showcasing unique, high-quality, and sustainable products on international platforms. The initiative uses "The ODOP Wall" and curated displays to showcase India’s heritage to the world.

• The ODOP Wall serves as a curated display of district-specific indigenous products at platforms such as 

• SARAS Aajeevika Stores aimed at enhancing market access and visibility for rural artisans and women Self-Help Groups

• International Presence:Three dedicated stores currently sell ODOP products in Singapore (Mustafa Centre and Kashmir Heritage) and Kuwait (Hakimi Centre).

• Diplomatic Branding: Over 80+ Indians  abroad promote these products through exhibitions, and diplomatic gifting. For Example: ODOP products were included as part of gifting during G-20 meetings.

• Three international stores are selling ODOP products (02 in Singapore- in Mustafa Centre and in Kashmir Heritage and One in Kuwait-Hakimi Centre) to strengthen sustained overseas market presence. 

• Sustainable Visibility: High-traffic platforms like SARAS Aajeevika Stores provide dedicated space for rural women’s Self-Help Groups (SHGs) to sell ODOP goods.

The One District One Product (ODOP) is the story of India’s  crafts that survived on resilience, artisans who kept traditions alive, and a nation that finally placed them on the global stage like Moradabad’s glowing brass to the shelves of PM Ekta Malls (dedicated retail and display hubs for promoting and selling ODOP, GI and handicraft products) and international gift hampers, 

ODOP has transformed local skill into national pride and global opportunity. No longer just about “one district, one product,” it now represents millions of aspirations finding recognition far beyond their villages. As new markets open and PM Ekta Malls rise, India’s local streets are stepping confidently onto the world’s stage, and every artisan is closer to seeing their craft shine as it always deserved.

Source: PIB

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