Arre, the digital media brand from UDigital, a venture founded by Ronnie Screwvala, B Saikumar and Ajay Chacko, on 21 December 2015 announced the acquisition of Apalya Technologies.
As part of the deal, the cofounders of Apalya, Vamshi Reddy and Shiva Bayyapunedi, will get 2 percent sweat equity in UDigital.
Apalya will help Arre, which is developing content in various forms including edgy videos, serial-like podcasts, investigative documentaries and long-form narratives, to add platform capability to its digital content play.
About Apalya Technologies
• Formed in 2005, Apalya specialises in mobile and OTT solutions.
• It brings the best of live TV and on-demand movies and TV shows across devices and operating system to more than 15 operators and 50 million subscribers in India, South and South-East Asia, the Middle East and Africa.
• Its mobile TV streaming platform integrates consumers, mobile operators, content owners and advertisers creating revenue streams across the New Media value chain.
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When: 21 December 2015
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