Facebook signed up with nine news publishers to launch Instant Articles

May 13, 2015 15:13 IST

Facebook Inc on 12 May 2015 signed up with nine publishers to launch Instant Articles. Instant Articles will publish articles directly to the social network's mobile news feeds.

The launch partners for Instant Articles are NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Instant Articles will let stories load more than 10 times faster than standard mobile web articles and will include content from publishers such as the New York Times, BuzzFeed and National Geographic.

The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.

The Internet social networking company will also let the news companies track data and traffic through comScore and other analytics tools.

Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.

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