Dior Homme announced on 12 June 2013 that Robbert Pattinson would be the new face of the men’s perfume. Robert Pattinson, the Twilight-famed actor became the new brand ambassador of Dior Homme fragrance. Robert Pattinson replaced the actor Jude Law whom Dior signed in 2010.
The ad campaign of this men’s perfume will be featured in Asia and Europe. Earlier, the faces of Dior included Alain Delon, Natalie Portman, Charlize Theron and Jude Law.
Recently, Robert Pattinson completed filming The Rover. In the pipeline, he has Maps to the Stars of David Cronenberg.