Yahoo's CEO, Carol Bartz was fired from her job by Roy Bostock, the company's chairmanon 6 September 2011. The decision of the Yahoo board to fire her was largely based on her dismal performance.
Yahoo's CFO Timothy Morse took over as interim CEO.
According to a survey by Glassdoor, Bartz’s approval rating among Yahoo employees declined quarter after quarter to a dismal 24% in the second quarter of 2011, before bouncing slightly to 33% in the third quarter. The figures implied that two-thirds of Yahoos had no confidence in Bartz.
Bartz started her career in yahoo in 2009 with a 90% approval rating.
Bartz, a tech heavyweight veteran was brought in as CEO in 2009 to replace co-founder and then CEO Jerry Yang after he resigned in 2008. Her term however failed to bring in much direction and success for Yahoo in the last few years. Revenue and earnings began to slip. Yahoo’s brand also become fuzzy as Bartz announced a shift towards being a digital media leader with original content in early 2011.
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