A brand guardian must construct both brand and business value, a global acknowledgement bestowed upon CEOs who craft mutually beneficial alliances, shaping a sustainable future and transforming the CEO's role from a fiercely competitive entrepreneur to a collaborative diplomat. The Brand Guardianship Index applauds those CEOs who adeptly juggle the demands of commercial triumph, enduring brand development, and the meticulous management of personal reputation.
Mukesh Ambani, the chairman and managing director of Reliance Industries Limited (RIL), secures the top spot among all Indians and claims the second position worldwide in the esteemed Brand Guardianship Index 2024, meticulously curated by Brand Finance.
Huateng Ma, the CEO of Tencent, takes the spotlight as the top CEO in the 2024 Brand Guardianship Index, acknowledged for his exceptional guardianship over the WeChat brand.
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List of Top 10 Brand Guardians in the World with Ranks 2024
While NVIDIA CEO Jensen Huang, last year's Brand Guardianship Index front-runner, has now descended to the third position in the rankings, he continues to reign as the pioneer in brand value escalation throughout his tenure. Serving as the co-founder of the brand in the early 1990s, Huang has been instrumental in orchestrating the transformation of NVIDIA – originally a challenger in the gaming processor arena – into a contemporary AI powerhouse, significantly shaping the global economic landscape. Here is the top 10 list:
| 2024 Rank | 2023 Rank | Name | Company | Sector | Country | BGI 2024 | BGI Change |
| 1 | 10 | Huateng Ma | Tencent | Media | China | 81.6 | 5 |
| 2 | 2 | Mukesh Ambani | Reliance Group | Diversified | India | 80.3 | -1 |
| 3 | 1 | Jensen Huang | NVIDIA | Tech | United States | 79.9 | -3 |
| 4 | 33 | Tim Cook | Apple Inc | Tech | United States | 79.3 | 7 |
| 5 | 8 | Natrajan Chandrasekaran | TATA Sons | Diversified | India | 79.2 | 2 |
| 6 | 23 | Anish Shah | Mahindra | Diversified | India | 78 | 4 |
| 7 | 4 | Shantanu Narayen | Adobe | Tech | United States | 77.9 | -3 |
| 8 | 5 | Sundar Pichai | | Media | United States | 77.6 | -2 |
| 9 | 3 | Satya Nadella | Microsoft | Tech | United States | 77.2 | -4 |
| 10 | 11 | Leena Nair | Chanel | Apparel | France | 76.1 | 0 |
Leena Nair, the CEO of Chanel, garners global acclaim as the preeminent female CEO, earning accolades for her outstanding strategic acumen according to survey respondents. Her leadership not only secures the top position in reputation among the top 100 CEOs but also stands out as the most robust. Noteworthy is Nair's distinctive trajectory, having been recruited by Chanel externally, and her previous stint at Unilever seems to be a valuable asset, manifesting in her effective leadership at the helm of Chanel.
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