Following is the list of Direct Marketing Associations in USA:
S.No. | Name of the Association | Location | Year of Estb. | Aim of Association |
---|---|---|---|---|
1 | National Mail Order Association, NMOA | USA | 1972 | To help small to midsize businesses and entrepreneurs involved in, or wishing to be involved in mail order marketing, now commonly referred to as direct marketing. |
2 | The Direct Marketing Association (DMA) | USA | 1917 | It provides a method for consumers to opt out of various kinds of direct marketing, including credit and insurance offers by mail, catalogs, magazines, and other direct mail offers. |
3 | Electronic Retailing Association (DRTV) | USA | 1991 | To protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. |
4 | Web Marketing Association | USA | 1997 | To create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals. |
5 | Internet Marketing Association | USA | 2001 | Dedicated to building a voice and creating standards for Internet marketing on a global basis. |
6 | The Direct Marketing Fundraisers Association | USA | 1972 | To enhance the professionalism of all those engaged in the business of direct marketing fundraising, and to promote good fellowship, cooperation, and mutual interest among its members. |
7 | Word of Mouth Marketing Association | USA | 2004 | Dedicated to advancing and advocating the discipline of credible word of mouth marketing. |
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