Having a great academic background is no longer enough to secure good job placements for college students. Employers are looking for people who can bring diverse knowledge to the table. They are looking for students with some extra set of skills, skills that are outside the boundaries of their core field but still related to their work. For example, if you are applying for a position of copywriter in an advertising agency having a working knowledge of designing softwares is an added benefit. It will make your profile strong and more preferable over other candidates with the same writing skills as you. The reason being in an advertising agency a writer and a designer work as partners. Having a working knowledge of each other's work would help them both understand the dynamics of each other's work and perform more efficiently.
There are a lot of short term courses that students can take up to enhance these extra skill set of theirs. Some of the most popular and in-demand short term courses related to computers for college students are as follows -
Digital marketing is one of the fastest growing short-term computer course in the country. The course covers all the aspects of digital marketing like social media, SEO marketing, email marketing, content marketing, affiliate marketing, analytics etc. The course in digital marketing is available in both online and offline modes. Students can also become certified digital marketers by completing training with certified Google partners. With the increasing popularity and the growing demand of digital marketers a lot reputed colleges have also started offering diploma courses in digital marketing. Digital marketing in general is a very broad field hence, student often opt for specialized courses in digital marketing like that of SEO marketing, content marketing etc. A short-term offline course in digital marketing is a 3-6 months of duration.
A lot of students today are preferring to opt for a short term course in graphic designing. Working knowledge of popular designing software's like Adobe Photoshop and Illustrator come in very handy across a wide range of professions. Graphic designing has become a very popular career choice for students even after 12th class. Various colleges and universities across the country offer bachelor level courses in graphic designing. But for those wanting to pursue it as a side skill they can easily enroll in a short-term course offered by various private institutes. After a course in graphic designing students can take up career as a graphic designer, creative director and also work on freelance basis.
Animation and Multimedia
Animation and Multimedia is a part of the graphic designing course structure but has also become quite popular as an independent specialization lately. Like in graphic designing graduate level BSc. degree courses are also available for students who want to build a career in animation and multimedia. The course covers the basics of animation, film designing, video game character designing etc. Good, skilled animators are in high demand in the country. With the increase in the VFX effects in the latest bollywood films more and more people are interested in taking up a course in animation. A skilled animator can also work on freelance basis and still earn quite a good salary. After a course in animation and multimedia you can take up careers like visual effects artist, VFX professional, animator etc.
Search Engine Optimization
Search Indian Optimization or SEO is the technique used to boost the websites ranking on search engines. There is a very high demand for trained and highly skilled SEO professionals in country because this one of the fastest evolving fields in the area of digital marketing. Ranking techniques and methods are constantly updated with the older ones becoming outdated. The course teaches you about keyword research, site designs, interlinking and other such skills. A lot of institutes also offer certifications to students who successful pass the course from their institutes. After a course in SEO marketing you can take up professions like SEO professional, website auditor etc. Even if you don't wish to pursue a career in the field these skills come in very handy if you are keen about blogging or content marketing.
There are many other such fields that students can take up short-term courses in to enhance their profiles and portfolios. Whether to take up these courses in the fields directly related to your core field of work or to take courses different form that, it is entirely your choice. No matter, what you decide to go for each of them will help enhance your skill set and make you an asset for the employer. For more such articles on study tips for college and more about college life please visit, www.jagranjosh.com/college. Alternatively, you can also get such articles directly in your inbox by submitting your email id in the form given below.
DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.