NDTV signed 100 crore rupees deal with Taboola

Sep 30, 2015 16:02 IST

NDTV Convergence, the digital wing of NDTV group, on 30 September 2015 signed a strategic deal with the US-based content recommendations engine Taboola worth around 100 crore rupees for 3 years. The deal is signed to boost the entire network of desktop and mobile sites of NDTV.

As per the agreement, Taboola will serve as the exclusive, multi-platform content discovery partner across all the sections of NDTV. Besides, Taboola will also provide advertisers with an option to target the premium NDTV audience through native content marketing. Both the companies will also work together to increase the user engagement.

About NDTV

New Delhi Television Limited (NDTV) is an Indian commercial broadcasting television network that was founded by Prannoy Roy and Radhika Roy in 1988.

NDTV’s digital wing, NDTV Convergence owns and operates its flagship portal and all other digital sections of the Group.

About Taboola

Taboola is a content marketing platform that was founded in 2007 by Adam Singolda. It provides a widget, Content You May Like, for the websites of the content creators. The widget shows the links, articles, slideshows and videos from within the site and from other publishers.

Now get latest Current Affairs on mobile, Download # 1  Current Affairs App

Is this article important for exams ? Yes12 People Agreed
Read more Current Affairs on: NDTV , NDTV Convergence , Taboola , Content Marketing Platform , Prannoy Roy

DISCLAIMER: JPL and its affiliates shall have no liability for any views, thoughts and comments expressed on this article.

Latest Videos

Register to get FREE updates

    All Fields Mandatory
  • (Ex:9123456789)
  • Please Select Your Interest
  • Please specify

  • ajax-loader
  • A verifcation code has been sent to
    your mobile number

    Please enter the verification code below

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK