NDTV Convergence, the digital wing of NDTV group, on 30 September 2015 signed a strategic deal with the US-based content recommendations engine Taboola worth around 100 crore rupees for 3 years. The deal is signed to boost the entire network of desktop and mobile sites of NDTV.
As per the agreement, Taboola will serve as the exclusive, multi-platform content discovery partner across all the sections of NDTV. Besides, Taboola will also provide advertisers with an option to target the premium NDTV audience through native content marketing. Both the companies will also work together to increase the user engagement.
New Delhi Television Limited (NDTV) is an Indian commercial broadcasting television network that was founded by Prannoy Roy and Radhika Roy in 1988.
NDTV’s digital wing, NDTV Convergence owns and operates its flagship portal and all other digital sections of the Group.
Taboola is a content marketing platform that was founded in 2007 by Adam Singolda. It provides a widget, Content You May Like, for the websites of the content creators. The widget shows the links, articles, slideshows and videos from within the site and from other publishers.
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