Union Government in the second week of April 2016 signed Sachin Tendulkar to endorse the I Support Skill India campaign.
The step is taken in an attempt to reach out to the youth and build awareness on the importance of skill development.
Tendulkar was signed for the campaign as he resonates the best with skills. He is a true global icon and brand that disrupted the game of cricket through his skill sets and inspired generation.
I Support Skill India campaign of the Ministry of Skill Development and Entrepreneurship (MSDE) is an attempt to stimulate stakeholders across states, organisations and industries to bring value and respect to skills and standardise the ecosystem to meet human resource requirements nationally and globally.
About Skill India
• Skill India is an initiative of the Government of India.
• It was launched by Prime Minister Narendra Modi on 16 July 2015.
• The initiative aims at training over 40 crore people in India in different skills by 2022.
• The initiatives include National Skill Development Mission, National Policy for Skill Development and Entrepreneurship 2015, Pradhan Mantri Kaushal Vikas Yojana (PMKVY) scheme and the Skill Loan scheme.
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Who: Sachin Tendulkar