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Sony Pictures film The Interview earned 15 million US dollars in online sales

The Interview, an American political comedy film has earned more than 15 million US dollars in online rentals and 2.8 million US dollars in theatres in just four days.

Dec 30, 2014 18:59 IST
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The Interview, an American political comedy film, was in news in the fifth week of December 2014 because the film has earned more than 15 million US dollars in online rentals and 2.8 million US dollars in theatres in just four days.

The Interview is produced by Sony Pictures and directed by Seth Rogen and Evan Goldberg. The film centers on a plot to assassinate North Korean leader Kim Jong-Un.

The film casts Seth Rogen and James Franco as two journalists who snag an interview with Kim and then are enlisted by the CIA to take him out.

The film although was pulled from theaters after threats from a group of hackers, however, Sony Pictures released it online on 5.99 US dollars video-on-demand (VOD) rental and 14.99 US dollars purchase option on YouTube Movies, Google Play (GOOGL.O), Microsoft Xbox Video (MSFT.O) and a dedicated site starting from 24 December 2014.

As a result, The Interview is now considered by experts a test case for simultaneous VOD and theatrical release, a taboo topic for the movie theater chains that want to retain their exclusive window.

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