YouGov India Value Rankings 2025: Amul Becomes India's Top Brand

In the esteemed YouGov India Value Rankings 2025, Gujarat Cooperative Milk Marketing Federation (Amul) was named the third most valuable brand in India, according to a statement released here on Thursday.

According to the report, Amul is the only Fast-Moving Consumer Goods (FMCG) brand among the top three, along with e-commerce behemoths Amazon and Flipkart. This honor is a tribute to Amul's cooperative business model, which guarantees reasonable prices for farmers and affordable prices for consumers, enabling every Indian home to have access to premium dairy products.

Amul: Only Indian Company in the Top 3

Amul continues to rank in the top three in tier-1 and tier-3 cities and is the top brand in tier-2 cities. Furthermore, Amul scores second among female consumers and third among male consumers, demonstrating its relevance and trustworthiness across all demographics. "We are honored to be recognized as one of India's most valued brands, a recognition that holds special significance as we celebrate the International Year of Cooperatives," stated Jayen Mehta, Managing Director, GCMMF. 

"This accomplishment demonstrates the power of our cooperative model, which ensures that customers can purchase high-quality, reasonably priced food and dairy products while also empowering millions of farmers. This accomplishment confirms Amul's lasting legacy and steadfast dedication to becoming a reputable brand in every Indian home as we grow and innovate."

Top 5 Brands in YouGov India Value Rankings 2025

Amazon ranks first with a score of 56.5, followed by Flipkart at 53.0 and Amul at 52.8. Amul is the top brand in Tier-2 cities and remains in the top three in Tier-1 and Tier-3 cities. It also ranks third among men and second among women.

YouGov India Value Rankings 2025

• The rankings highlight the most valued brands based on what consumers prefer.
• They cover six key industries, including airlines, electronics, automobiles, insurance, travel booking, and e-commerce.

What’s Included in the Report?

• Top 10 brands ranked by consumer demographics like age, gender, location, and more.
• Brands that have improved their value perception the most.
• A look at the best and worst brands across different industries.
• Insights into consumer lifestyle trends and how they affect brand value.

The YouGov report on India Value Rankings is based on input from 1.3 lakh urban Indian consumers and evaluates brands from various sectors.