Mass Communication

Apr 9, 2011, 15:13 IST

In a country like ours, mass communication plays a vital role in creating people’s awareness about policies and programmes of development. It helps in motivating them to be active partners in the nation-building endeavour.

In a country like ours, mass communication plays a vital role in creating people’s awareness about policies and programmes of development. It helps in motivating them to be active partners in the nation-building endeavour. A skillful synthesis between traditional and folk forms of communication on the one hand and modern audio-visual media including Satellite Communication on the other, is being attempted. The Ministry of Information and Broadcasting being the nodal organisation in this field has a comprehensive set-up of its mass media units with their regional and branch offices as well as mobile units.

Jagran Josh
Jagran Josh

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