1. Home
  2. |  
  3. MBA |  

MBA in Media Management: Prospects & Career Options

Jul 25, 2018 12:14 IST
    MBA in Media Management: Prospects & Career Options
    MBA in Media Management: Prospects & Career Options

    Overview

    Once a famous author acclaimed the following lines about the power of Media

    There are two forces

    That can carry the light

    To all corners of the world

    One is the Sun in the heavens and

    Another is the Media down the earth.  

    In today’s contemporary society freedom of the press or freedom of the media are powerful tools which have the potential to disclose sensitive, classified or secret information if it holds relevance to protect the national interest.

    There is a popular quote by Jim Morrison (a popular American Singer and film director) which says that:

    Indeed Media has the power to control the minds of its viewers/audiences and guide them through the path to follow a particular idea, notion or belief.

    In this comprehensive article, you would get to explore various dimensions of MBA in Media Management course. The given below topics would remove your apprehensions pertaining to media management which are dealt in this article are:

    1. An Introduction to Media Management,
    2. Eligibility criteria for pursuing Media Management course
    3. Rationale for choosing a career in Media Management
    4. Syllabus taught in Media Management
    5. Career Options/Opportunities after Media Management
    6. Pay Packages offered to Media Professionals
    7. List of Top/Best Colleges to purse Media Management
    8. List of Top Recruiters that hire Media Management Professionals

    After acquiring this information, you would be able to think rationally regarding Media Management as a career option. All you need to do is, just read the article and choose the best MBA specialization for your bright career.  

    What is MBA in Media Management?

    MBA in Media Management gives you an opportunity to enhance your skills and gain expertise in several modes of media. These modes comprises of:

    Each one of the above mentioned sub-set of media is continuously engaged in 4 key activities:

    This specialization will sharpen your skills to understand every form of media and optimally deploy them to reap economic benefits for your organization.

    Why MBA in Media Management?

    India has one of the largest and vibrant media and entertainment economy in the world. With more than 1.2 billion of population of India, every big Media Industry player has invested their money in our nation.

    In this section of this article we would introduce you with the progressive and demanding nature of this industry. This industry would keep you on your toes as it is one of the most interactive sectors and requires continuous engagement with the audience/viewers/listeners. 

    The Indian Media and Entertainment Industry is fragmented into various verticals, with each vertical demonstrating tremendous growth in terms of increased viewership and subscription. As per the report of Internetworldstats.com India is the 2nd largest user of Internet in the World after China. There is 30% internet penetration in India with 3.75 million people having access to internet in some form. Given below is a snapshot of top 5 nations with highest internet penetration.

    Source: internetworldstats.com

    It is also important to understand the penetration of the modes of media among the various Socio-economic groups of India. The socio-economic classification is then segregated into 12 groups based on inputs 3 parameters (Educational Qualifications of the chief wage owner in the household; and the Number of Assets Owned) A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.From the table given below it can be inferred that the print media is highly popular among A1 SEC the reach of television is the highest followed by the print media and broadcast media.  

    Table: Media Penetration in Lower Socio-Economic Classes (SEC)


    Source: IRS 2005, Round 2 as quoted in Jagran Prakashan Prospectus

    In addition, it is also interesting to note the size of Indian television Industry with regards to the revenue earned from the subscribers who are rendering the television services and the revenue that is earned from the advertisements flashed on this mode of mass media. It can be easily inferred from the chart depicted below that the size of the TV industry is increasing with leaps and bounds. The revenue earned from the subscription is much more than the revenue earned from the advertisements.

    Source: KPMG report on India Media and Entertainment Industry

    Size of Indian TV industry

    Further, we would also like to give a bird’s eye view of all the modes of media which are popular among the Indian views and the Industry size during 2008-2015. Additionally, the projections are also provided to showcase the future prospects of growth and development of Media and Entertainment Industry.

    Table: Size & Projections of Media and Entertainment Industry of India

    Source: KPMG report on India Media and Entertainment Industry

    The statistics provided above are evidence in itself that there is no doubt about the tremendous size of the Industry and the plethora of opportunities that lies in the bouquet of its various offerings.

    Eligibility for pursuing career in Media Management

    A student who wishes to pursue his/her career in media management must have a degree in any stream, with minimum marks of 50%. The selection for such courses is done on the basis of an entrance examination conducted at the National or state level such as CAT/MAT/XAT/SNAP/CMAT etc.

    Note: Media management is taught both at undergraduate and postgraduate levels. The study gives emphasis both on technological and management aspects of media management. Some colleges offer 2 year post-graduate degree while some offer 1 year diploma in media management as well. 3

    Personal Skill Requirement

    Another important consideration which is often ignored but is crucial to consider before pursuing any specialization is a SWOT analysis of your own personality. In this section we aim to aid you in introspecting whether you should choose to Media Management as a career option.

    Some of the skills and qualities which you should consider before venturing into this electrifying industry are:

    Are you a team player?        

    Are you a visual thinker?

    Do you believe in statistical analysis

    Do you possess exceptional communication skills?

    Do you possess time management skills?

    Do you have problem solving attitude?

    Are you committed towards the assigned tasks?

    Are you flexible to respect the opinion of others?

    Do you have a creative approach to present your thoughts?

    MBA in Media Management Syllabus

    As a potential aspirant who aims to pursue a career in Media Management, you would get to study the following subjects:

    Business Communication

    Foreign Language (French/ German/ Spanish/ Chinese)

    PR and Event Industry

    New Media Industry

    Quality Management Systems

    Print Industry

    Broadcast Industry

    Advertising Industry

    Film and Music Industry

    Publishing Industry

    Business Etiquette and Protocol

    Media Culture and Society

    Media Globalization

    Legal Aspects of Business

    Media Design

    Career Options after MBA in Media Management

    After completing your degree successfully in Media Management, you would be able to grab a respectable job title pertaining to these fields:

    1. Media Strategist
    2. Marketing Analyst
    3. Media Manager
    4. Media Planning Manager
    5. TV Producer
    6. A/V (Audio-Video) Editor
    7. Digital Media Assistant
    8. Corporate Communications Head
    9. Digital Media Analyst
    10. Channel Head

    These job titles that will be offered to the Media Management professionals are dynamic in nature. It requires a comprehensive amalgamation of Knowledge, Skills and Ability (KSA) in the upcoming professionals. Thus, this course is designed to imbibe a refined mix of those skills which will surely provide you an edge above those who do not possess this degree.

    Pay Packages offered after MBA in Media Management

    In this section we would provide you a brief overview about the job position from which you can mark the beginning of your career. Thereafter, with experience and growth in your profile, you would be able to earn better salary packages. Some of the job profiles that you can choose to commence your journey in this field are given below along with their salary packages.

    Job Profile

    Salary Offered (tentative)

    Media Strategist

    Rs. 2,00,000/- – Rs. 3,00,000/-

    Marketing Analyst

    Rs. 4,00,000/-

    Media Manager

    Rs. 4,50,000/-

    Digital Media Producer

    Rs. 4,50,000/-

    Digital Media Assistant

    Rs. 3,00,000/-

    Corporate Communications Head

    Rs. 8,00,000/-

    Channel Head

    Rs. 10,00,000/-

    Source: naukari.com

    Top Colleges for Media Management

    1. Mudra Institute Of Communications Ahmedabad (MICA), Ahmedabad Shanti Business School, Ahmedabad
    2. Training & Advanced Studies in Management & Communications Ltd. (TASMAC), Ahmedabad
    3. Symbiosis Institute of Media and Communication, Hosur Road, Bangalore
    4. International School Of Business & Media (ISB&M), Bangalore
    5. Bharatiya Vidya Bhavan College of Film and Television Studies
    6. Jagran Institute Of Communication Management, Bhopal
    7. Indira School Of Communication, Pune
    8. Institute Of Integrated Marketing Communication & Management, New Delhi
    9. NRAI School Of Mass Communication, Management & Technology, New Delhi
    10. NBA School of Business, New Delhi
    11. Birla Institute of Management Technology
    12. Delhi Film Institute, South Ex 1, Delhi
    13. Amity School of Communication
    14. Apeejay Institute of Mass Communication, Dwarka, Delhi
    15. College of Communication and Journalism Sri Padmavati Mahila Visvavidyalayam
    16. DY Patil-Whistling Woods Film and Media School
    17. Faculty of Management Studies, Manav Rachna International University
    18. Indian Institute of Commerce and Trade
    19. Institute of Business Management Studies
    20. School of Journalism and Mass Communication-Noida International University

    Top Recruiters for Media Management

    1. ABP Group
    2. India Today Group‎
    3. Ogilvy & Mather Ltd
    4. Mudra Communications Ltd
    5. McCann-Erickson India Ltd
    6. Chaitra Leo Burnett Pvt Ltd
    7. Economist Group
    8. The Hindu Group
    9. Jagran Prakashan Group
    10. HT Media
    11. Zee Entertainment Enterprises
    12. Prasar Bharti
    13. Press Trust of India
    14. Pearson Publications
    15. NDTV
    16. Cinevista
    17. Iris MediaWorks
    18. Samachar Bharti
    19. Living Media
    20. UTV Software Communications

    Latest Videos

    Register to get FREE updates

      All Fields Mandatory
    • (Ex:9123456789)
    • Please Select Your Interest
    • Please specify

    • ajax-loader
    • A verifcation code has been sent to
      your mobile number

      Please enter the verification code below

    This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK
    X

    Register to view Complete PDF