Government to introduce 'Food Street' at global food fair in New Delhi
Chef Sanjeev Kapoor will act as the brand ambassador of the World Food India 2017 that will be held in Delhi between 3 November and 5 November 2017. The event will be used as a platform to attract investment in the food processing sector and for this, a curated food experience zone named Food Street will be introduced.
With an aim to attract investment in the food processing sector under the Make in India initiative, the government has decided to introduce a curated food experience zone 'Food Street' at the global food fair in November in New Delhi. Chef Sanjeev Kapoor will be the brand ambassador of the event at the World Food India 2017 that will be held between 3 November and 5 November 2017.
The experiential platform will bring together culinary practices, flavours, fragrances from cuisines across the world.
Curated food experience to benefit in boosting investment: The Food Street will act as a platform for the investors to taste the food and then take a call on investing in India under the 'Make in India' programme.
Talking to reporters, Food Processing Minister Harsimrat Kaur Badal said that the aim of this food event is to attract more investment in the food processing sector. The minister also said that different cuisines of India and other countries will be showcased during the three-day event. The three-day World Food India event will start on 3 November 2017.
The Minister said the global food event, which is being held in India for the first time, will provide a platform to investors to taste the food and then take a call on investing in India under the 'Make in India' programme.
Earlier in 2016, the government allowed 100 per cent FDI for marketing, including through e-commerce, of food products manufactured and produced in India. Reports suggest that in 2016-17 (April to December), the food processing sector has received USD 663.23 million worth of FDI.