Telecom major MTS launched an online campaign IndiaForShiva on Twitter to mobilise support for Indian luge athlete Shiva Keshavan on 5 February 2014.
The campaign is an extensive social media movement to generate support for Keshavan. It would encompass specially designed twitter feeds, engagement activities on Facebook and other social media channels.
Shiva Keshavan is to compete his fifth Winter Olympics campaign in Sochi,Russia. The winter Olympics will start from 8 February 2014.
Shiva Keshavan is a two-time Asia Cup gold medallist and will be competing under the Olympics flag instead of the Indian flag.
MTS is the largest mobile operator in Russia and CIS countries with over 102.4 million subscribers.
MTS started its work in Moscow license zone in 1994. МТS in 1997 received licenses for further areas and began expansion, later entering other countries of the CIS.