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Parle-G Became the First Indian FMCG Brand to Cross 5000 Crore Rupees Mark

Feb 13, 2013 13:33 IST

Parle-GParle-G in February 2013 became the first Indian FMCG brand that crossed 5000 crore Rupees mark in terms of retail sales in one year. Parle Products were launched in 1939 when the British ruled India. Factually, Parle Products in 2012 sold 5010 crore rupees worth glucose biscuits at the retail price, surpassing the domestic sales of Godrej products and Dabur, while at the same time also selling thrice more products than Maggi.

This means that Parle Products sold over 100 crore packets of the glucose biscuits every month, or 14600 crore biscuits in 2012. Parle-G that has less than 1 billion dollar sales in a year, but even then it has good lead over its rivals such as Hindustan Unilever's Wheel and Ghari Detergent.
 
Parle-G’s share increased from 67 percent in 2002 to 79 percent in 2012. Comparatively, shares of Britannia's Tiger and ITC's Sunfeast brand fell down.

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Read more Current Affairs on: Parle-G , FMCG Brand , Dabur

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