Petroleum Ministry launches month-long ‘SAKSHAM’ Campaign

Jan 18, 2021, 18:03 IST

The idea behind 'SAKSHAM' campaign is to convince the consumers to switch to the option of cleaner fuels as well as bring in behavioural changes to use fossil fuel intelligently.

Saksham Campaign
Saksham Campaign

The Ministry of Petroleum and Natural Gas on January 16, 2021 launched a month long ‘SAKSHAM’ campaign in order to create awareness among the consumers about the fossil fuels. The campaign will also highlight the adverse health and environmental impacts of increasing the carbon footprints.

The Secretary, Ministry of Petroleum and Natural Gas, Tarun Kapoor launched the campaign. The idea behind it is to convince the consumers to switch to the option of cleaner fuels as well as bring in behavioural changes to use fossil fuel intelligently.

A Memorandum of Understanding was also signed between the Petroleum Conservation Research Association- PCRA and Energy Efficiency Services Limited- EECL for the promotion of Energy Efficient PNG stove on the occasion.

What will happen under ‘SAKSHAM’ Campaign?

The campaign launched by the ministry with the help of various activities such as farmer workshops, cyclothon, painting competition, seminars, CNG vehicle driving test, etc. will spread awareness among the people about the benefits of using clean fuels.

SAKSHAM campaign will also spread awareness about 7 key drivers that were recently mentioned by PM Modi to help the country move towards the cleaner energy.

7 Key drivers for clean energy:

Moving towards a gas-based economy

Cleaner use of fossil fuels

Reliance on the domestic sources to drive bio-fuels

Increasing the use of electric vehicles to decarbonize the mobility

Achieving renewable targets with the set deadlines

Increase in the use of cleaner fuels like Hydrogen

Digital Innovation across all the energy systems

Role of energy companies in adoption of clean energy:

While speaking on the occasion, Tarun Kapoor appreciated the role of the energy companies for taking steps towards the adoption of fuel conservation measures as well as diversifying into the clean and green energy ventures.

He added that the campaign of 2021 not only focuses on conserving the fossil fuels but it also aims at promoting the green energy. He also stressed upon the need of energy conservation as the country’s energy demand grows and called on for the technologies and innovation for achieving the twin goals of sustainability and energy efficiency as we move forward.

Shailaja Tripathi is an educational content writer with 2 years of experience. She is a Masters in Political Science from Delhi University and also holds a Bachelors in Education. At jagranjosh.com, she creates content for school students and college audiences. You can reach her at shailaja.tripathi@jagrannewmedia.com
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