President Ram Nath Kovind on August 10, 2018 inaugurated the ‘One District One Product’ Summit in Lucknow, Uttar Pradesh.
The launch ceremony was attended by Uttar Pradesh Chief Minister Yogi Adityanath, and UP Governor Ram Naik.
Promote one traditional industry in every district
The ‘One District One Product’ (ODOP) scheme aims to promote one traditional industry in every district such as lock industry in Aligarh, Banarasi silk-weaving in Varanasi and biscuit-making in Amethi.
UP is uniquely famous for product-specific traditional industrial hubs across 75 districts, including Bhadohi (carpet), Lucknow (chikan), Kanpur (leather goods), Agra (leather footwear), Moradabad (brassware) Meerut (sports goods) and Saharanpur (wooden products).
Highlights of the One District one Product Summit
• The summit, which aims to give boost to micro, small and medium enterprises (MSME), is a consequence of the UP Investors Summit held in UP in February 2018.
• During the summit, with a tagline of 'Nayi Udaan, Nayi Pehchan', the President distributed loan sanction papers to some artisans.
• Loan papers amounting to Rs 1006.94 crore are to be distributed to 4085 artisans from 75 districts in the summit.
Signing of MoU with Amazon
During the event, the UP government will sign a Memorandum of Understandings (MoUs) with e-retailor Amazon for marketing products of artisans.
Amazon will train the artisans and small entrepreneurs of several districts including Lucknow, Gorakhpur, Allahabad, Ferozabad, Moradabad, Agra, Kanpur, Meerut, Bhadohi and Varanasi, in getting their products listed on its marketing platform.
Objective of One District One Product Scheme
• Under the ‘One District One Product’ scheme, the Uttar Pradesh government has set a goal of providing employment to 25 lakh people in five years through the financial assistance of Rs 25000 crores.
• The scheme will create large number of employment opportunities for the youth and strengthen the inclusive and sustainable development of Uttar Pradesh.
• The ODOP scheme seeks to promote traditional industries synonymous with their respective districts to spur local economy and create jobs.
• It aims to optimise production, productivity and income, preservation and development of local crafts, promotion of art, improvement in product quality and skill development.
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