Give It Up: Campaign to exhort the better off sections of society to forego their cooking gas subsidy
Prime Minister Narendra Modi on 27 March 2015 launched Give it Up campaign. The campaign was launched at the annual energy-focussed summit Urja Sangam 2015.
The campaign seeks to extort the better off sections of society to forego their liquefied petroleum gas (LPG) subsidy, which would be utilised in providing subsidised LPG connections to the poor.
The Prime Minister asked companies and banks to encourage their employees to give up the subsidy on LPG. Gas cylinders surrendered by them would be transferred to the poor who use wood for cooking.
The Give it Up campaign should be taken up on the lines of Swacch Bharat and Beti Bachao, Beti Padhao initiatives.
Who: Give it Up campaign
When: 25 March 2015