Cricketing legend Sachin Tendulkar will be joining the likes of Noval Djokovic and David Beckham for a United Nations campaign/initiative titled Super Dads.
The UNICEF initiative Super Dad highlights the critical role played by fathers in children’s early development. The initiative that was launched on 6 June 2017, few days ahead of the Father’s Day (18 June), will celebrate fatherhood by highlighting the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.
Other participants of the Super Dads campaign include Mahershala Ali, the All Blacks, Daniel Cormier, Lewis Hamilton, Hugh Jackman, Thalía and Chris Weidman.
Highlights of Super Dads campaign
The Super Dads campaign that will have stars from entertainment to sports as its participant is a part of a larger campaign called #EarlyMomentsMatter. The campaign aims to bring awareness to the significance of early childhood experiences on a child's future.
Sachin Tendulkar appointed as UNICEF's first brand ambassador for South Asia
The campaign/initiative invites families to post photos and videos of what it takes to be ‘super dads,’ using the hashtag #EarlyMomentsMatter on their Instagram and Twitter accounts.
A UNICEF release says, “To inspire families across the world to share their ‘super dads’ moments, photos and videos of UNICEF ambassadors and supporters who have got behind the campaign will be posted on UNICEF’s Instagram and Twitter, and featured on the campaign gallery between 6 and 18 June”.
All photo and video submissions to the Super Dads initiative will feature on the #EarlyMomentsMatter gallery. UNICEF will select the most heart-warming, humorous, and imaginative photo and video submissions post them on the organisation’s own digital platforms.
After joining the campaign, UNICEF Goodwill Ambassador Sachin Tendulkar said, ““When I was a young child, my father gave me the right amount of love, freedom and support to shape who I am today”. “Every kid needs protection, love, good food and plays to support growth and development, and it’s up to both parents to provide these.”
About Fathers’ Day
Fathers’ Day is annually celebrated on 18 June in more than 90 countries. The day is a celebration that honours fathers and celebrates fatherhood, paternal bonds, and the influence of fathers in society.