The Indian broadcasters were upset by the 22 July 2010 tariff order of TRAI that directed them to offer television channels to addressable platforms such as DTH and IPTV at 35 per cent of the rates for a normal cable operator. The TRAI order mandated DTH players to offer pay channels on an a la carte basis latest by 1 January 2011 and also maintained that the monthly minimum subscription fee should not exceed Rs 150. The Indian Broadcasting Foundation (IBF) which is the apex body of broadcasters had warned on 3 August 2010 that regulating content price could impede growth and creativity in the industry.
TRAI Tariff Order
By Jagranjosh
Mar 14, 2011, 03:07 IST
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