Union Ministry of Tourism on 27 September 2013 launched -777 Days of Incredible Indian Himalayas- campaign to promote virgin peaks of Himalayas and make India a favoured tourist destination.
The campaign is aimed at attracting more foreign tourists for round the year and reminding the world that a major part of the Himalayan range is in India.
Minister of State for Tourism K.Chiranjeevi launched the 777 days of Incredible Indian Himalayas campaign in New Delhi to mark the World Tourism Day- 27 September.
The Ministry of Tourism also decided to meet 50 percent of Peak fee chargeable by Indian Mountaineering Foundation from the climbing expeditions during the period of 777 days of the campaign.
Adventure Tour Operators Association of India (ATOAI) is collaborating with the Ministry in the campaign and has designed special adventure programmes for 777 days. ATOAI would organise trekking, river rafting, Himalayan run, mountain and bike events as part of this campaign.
The campaign also invoked six Himalayan states including Jammu and Kashmir, Himachal Pradesh, Uttarakhand, West Bengal, Sikkim and Arunachal Pradesh for promoting Himalayas. The 777 Days of Incredible Indian Himalayas campaign also aimed to spread awareness about the fact that 73 per cent of the Himalayan range lies in India.
On this occasion, Union Tourism Minister K. Chiranjeevi launched two new promotional films -Greatest Show on Earth and Life Altering Journey on Himalayas - along with a map of the Himalayas.
Who: Union Government
Where: New Delhi
When: 27 September 2013
Why: To attract tourists