NIOS Study Materials considered as the most useful and reliable study material for the Preparation of UPSC IAS Exam either in IAS Prelims or in IAS Mains Exam. The NIOS textbooks contain important topics in precise manner and which are available in all major subjects like History, Geography, Political Science, Economy, Accountancy, Business Studies, Law, Sociology Psychology, Environment and Ecology etc. The IAS aspirants need to prefer such textbooks which required less time to cover the whole UPSC IAS syllabus.
Here, we provided Study Material of Business Studies- Book 2 for IAS Exam
Module-IV: Business Management: Nature and Scope
Success of a business depends on how efficiently it is being managed and run. In today’s world, a manager plays a significant role in the survival and growth of business. He/She should be equipped with sound knowledge of management nature, principles and scope of management. This module aims at equipping the learners with the fundamental knowledge about management of a business.
1. Fundamental of Management
Module-V: Functions of Management
Management plays a very significant role in the success of an enterprise. The managers have to plan, organise, direct, control and co-ordinate various activities. This module aims at preparing the learners with fundamental of management and different functions of management.
1. Planning and Organising
4.Co-ordination and Controlling
Module-VI: Business Finance
Finance is an essential pre-requisite to start and run a business. So it is required to realize the need of finance, amount of financial requirement for a business, from where and how finance has to be raised by a business. This module discusses the kinds of requirements of funds by a business and various alternatives available to obtain those funds.
1. Financing of Business
2. Sources of Long Term Finance
3. Financial Management
4. Indian Financial Market
Module-VII: Marketing Management
Business exists to satisfy the wants of consumers. The products should be made available to consumers in the form they like, at the place of their convenience, at a price they are willing to give and it should be attractive to the consumers. Only then can a business survive and be successful. This module has been designed to develop amongst the learners an insight into marketing aspect of business.
1. Introduction to Marketing
2. Marketing Mix
3. Advertising and Salesmanship
Module-VIII: Trade & Consumer Protection
Trade and consumer protection are related in the sense that the consumers buy goods and services from the traders offering the same. This module has been developed in such a manner that the learners are able to understand the different ways in which internal or domestic trade is organised and the procedure to external trade as well as the various aspects of consumer protection.