"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Elements of Advertising
- It is a public presentation.
- It helps in sale of the product.
- It is non-personal process.
- It may be written or printed in words.
- It is carried out by the sponsors.
Types of Advertising
- The advertising process may be classified as follows
- Product Advertising
- Pioneering Advertising
- Consumer Advertising
- Trade Advertising
- Competitive Advertising
- Institutional Advertising
- Local Advertising
- National Advertising
- Industrial Advertising
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