What are elements and types of advertising?

Important banking qna for banking aspirants, which is helpful in banking exam.

Mar 9, 2015 14:09 IST

"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".

Elements of Advertising

  • It is a public presentation.
  • It helps in sale of the product.
  • It is non-personal process.
  • It may be written or printed in words.
  • It is carried out by the sponsors.

Types of Advertising

  • The advertising process may be classified as follows
  • Product Advertising
  • Pioneering Advertising
  • Consumer Advertising
  • Trade Advertising
  • Competitive Advertising
  • Institutional Advertising
  • Local Advertising
  • National Advertising
  • Industrial Advertising

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