Career in Rural Management

Rural management is one unique specialization that equips the budding professionals to plan, strategize, manage, and implement the ideas that can work wonders for the improvisation of the rural landscape of India. This course holds high potential for the righteous growth of budding professionals because rural hinterland is highly unexplored and huge investment has been fuelled in to tap this unexplored area.

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Rural Management

What is Rural Management all about?

Rural management is one unique specialization that equips the budding professionals to plan, strategize, manage, and implement the ideas that can work wonders for the improvisation of the rural landscape of India. This course holds high potential for the righteous growth of budding professionals because rural hinterland is highly unexplored and huge investment has been fuelled in to tap this unexplored area. Multinationals, government organisations and Indian firms are eyeing rural economy to expand their horizons; hence, this area holds great prospects for your career growth.

Top Rural Management Colleges in India

Rural Management courses are picking up pace with because more and more brands are interested to tap this unexplored section of society to churn profitability. Rural Management courses will test your patience and determination, and hence if you choose to pursue this course, then the list of best institutes that provide excellent knowledge base are mentioned under. Take a look at this list and apply in these colleges to pursue a career in Rural Management.





Indian Institute of Management



Indian Institute of Management



Institute of Rural Management Anand



Xavier Institute of Management



Xavier Institute of Social Service



Chandra Shekhar Azad University of Agriculture and Technology



Xavier University



Symbiosis Institute of International Business



Kerala Agricultural University



National Institute of Agricultural Marketing


Top Recruiters for Rural Management

Getting a job in established brands at the beginning of the career is a dream of every aspirant. Here are top 10 brands that are top players in the domain of rural management and development. Be it campus placement or direct recruitment, these brands are continuously on the search of  Take a look at all the reputed brands and find a place for yourself among them:

  1. National Dairy Development Board (NDDB)
  2. Bihar Rural Livelihoods Promotion Society – JEEVIKA
  3. BAIF Development Research Foundation
  4. Vedanta CSR
  5. ITC Limited Agri Business Division
  6. Godrej Agrovet Limited
  7. Gujarat Cooperative Milk Marketing Federation
  8. Kaira District Co-operative Milk Producer`s Union Ltd ( AMUL)
  9. MuthootFincorp
  10. IndusInd Bank Limited
  11. Mapro Foods
  12. Mother Dairy Fruit & Vegetable (P) Ltd
  13. ADM Agro Industries
  14. Supermarket Grocery Supplied Pvt. Ltd. (
  15. Cargill

Salary after Rural Management

In the domain of rural management, salary prospects are bright for the aspirants are provided as under:


Salary (INR in Lakhs)

Area Executive

4 to 5 Lacs

Marketing and Sales Manager

4 to 5 Lacs

Rural Managers

1 to 3 Lacs

Senior Program Officer

4 to 5 Lacs

Research Head

7 to 8 Lacs


Eligibility Criteria for Admission in Rural Management

Conditions of Eligibility are the basic benchmark that you must refer before getting registered for any exam or institute. These are the basic screening process to pick candidates who can appear for the exam. Let us find out the eligibility conditions to appear for the exam.         


Diploma in Rural Management is a foundation course that can be pursued after you successfully complete 10+2 level with minimum 50% overall percentage.


You can apply for B.A. in Rural Management/ Rural Development after completing 10+2 level with minimum 50% overall percentage irrespective of any stream.


Candidates with minimum 50% overall percentage at the graduate level from a recognised institute/college can apply for the postgraduate degree.

Doctoral Course

For a Ph.D. in rural management, a candidate must possess postgraduate degree in rural management from an institute recognised by AICTE. Thereafter, you will have to appear in the entrance test as the first step towards screening.

Courses in Rural Management

There are 4 types of courses available in the domain of rural management. The duration of these courses depends upon the level at which you are pursuing the course. Let us take a look at each of these courses:


Diploma in rural management can be pursued after completion of 10+2 level. The duration of this course typically ranges from 6 months to 1 year.


The undergraduate course in rural management is known as B.A in Rural Management/ Rural Development. Generally, this course is conducted for the duration of 3 years. 


Postgraduate degree in the domain of rural management is conducted for the duration of 2 years. At the end of the course, the degree is awarded as PDGM in rural management or MBA in rural management. 

Doctoral Course

The doctor course is popularly known as Ph.D. degree. This course is the highest level of degree the domain of rural management. It generally gets completed in the time span of 3 to 4 years.

Rural Management Entrance Exam

Entry to all the professional courses is based on the merit scored in the entrance exams. To appear in these exams, you must be aware of the entrances so that you can start preparing at the right time and can clear the exam with high percentile.


State board organised entrance exam for admission to diploma in rural management. Interested candidates can apply to the common entrance forms that are available online as well.


For admission to undergraduate courses, apply to respective universities in which rural management courses are conducted.


  • CAT
  • MAT
  • XAT
  • IRMA
  • SNAP
  • CMAT
  • MH-CET
  • KMAT

Doctoral Course

Those who have passed the postgraduate degree in the relevant stream can apply for the master courses with the respective university that conducts Ph.D. courses.

Rural Management Subjects and Syllabus

Rural marketing specialization is interesting for the aspirants to study in detail as it deals in these subjects:

  1. Rural Planning & Development: this subject deals in imparting knowledge and skills related to the rural landscape that concern the overall planning of resources and using them for developing those regions.
  2. Natural Resources Development & Management: As the name suggests, this subject deals with topics associated with the development of natural resources and managing them for the prosperity of the agriculture sector. 
  3. Rural Marketing & Management: Marketing is an integral part of rural sector as well. When marketers focus on this sector, they formulate strategies to sell their products and services. All these techniques are dealt with on this subject.
  4. Rural Community Facilities & Services: To develop the rural landscape, it is important to focus on the development of basic infrastructural facilities such as sanitation, drainage etc. this subject aims to impart the know-how in this domain.
  5. Social Security-Problems, Policies, and Program: Law and order is the basic foundation for the development of our economy. This subject throws light upon the areas that deal with the law and order of the hinterlands of India.

Career in Rural Management

It is a well-known fact that two-thirds of India’s population is in rural areas and there is a need to uplift this section of society for the overall economic development of the nation. This makes it more important for the youth to prefer Rural Management as the path for bright career growth because fewer people are interested to contribute in the upliftment of rural India.

Be it salary prospects, or job profiles or recruiters, rural management domain is in dire need of professionals who can contribute without expecting much.

Job Opportunities in Rural Management

After completion of the course, for an aspirant, it becomes quite important to kick-start their career with a good job profile. The job profile is associated with the designation and also indicates the level at which you are selected.

These are some popular job titles that you will be offered in the domain of Rural Management:

  1. Sales/Business Development Manager
  2. Rural Development Officer
  3. Purchase/Vendor Development Manager
  4. Business Development Executive
  5. Sales Officer
  6. National Sales Development Manager

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