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British magazine SportsPro released World’s 50 Most Marketable 2015 report

May 22, 2015 15:09 IST

The British sports business magazine SportsPro on 20 May 2015 released the World’s 50 Most Marketable 2015 report. According to SportsPro's listing of the top 50 most marketable athletes in the world for 2015, Eugenie Bouchard, Tennis player from Canada, topped the list.

While, FC Barcelona soccer Neymar stood at second place and was followed by Golfer Jordan Spieth at the third place.

List of top 10 most marketable athletes

Rank

Athlete

Sport

Nationality

1

Eugenie Bouchard

Tennis

Canada

2

Neymar

Soccer

Brazil

3

Jordan Spieth

Golf

USA

4

Missy Franklin

Swimming

USA

5

Lewis Hamilton

Auto Racing

Great Britain

6

Virat Kohli

Cricket

India

7

Stephen Curry

Basketball

USA

8

Kei Nishikori

Tennis

Japan

9

Katarina Johnson-Thompson

Athletics

Great Britain

10

Usain Bolt

Athletics

Jamaica

Indian Cricketer Virat Kohli was placed at the sixth position ahead of United States basketball star Stephen Curry. Another Indian, ace shuttler Saina Nehwal was placed at the 44th position.

On the other hand, Tennis player Novak Djokovic was placed at 14th position while Cristiano Ronaldo and Lionel Messi were at 16th and 22nd respectively.

Athletes across the world were ranked on the basis of different criteria including age, home market, charisma, willingness to be marketed and crossover appeal. The SportsPro team and external industry experts analysed the players for several weeks.

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