Clean Ganga Mission registered in Guinness Book of World Records on Day 1 of river festival

Clean Ganga Mission has been registered in the Guinness Book of World Records for recording the highest number of photos of handwritten notes that were uploaded on the social media platform in an hour on the very first day of Ganga Utsav 2021. 

Ganga Mission in Guinness Book of Records
Ganga Mission in Guinness Book of Records

The National Mission of Clean Ganga (NMCG) has been registered in the Guinness Book of World Records on the first day of Ganga Utsav- the River Festival 2021 for the highest number of photos of handwritten notes that were uploaded on Facebook in an hour.

Gajendra Singh Shekhawat, Jal Shakti Minister had posted his message on the Ganga on Facebook, after which the Guinness activity was opened for the public at large.

Why Clean Ganga Mission is in the Guinness Book of Records?

As per the senior official, lakhs of entries were recorded during the one-hour duration of the activity. The participation of people from all walks of life was particularly inspiring. Several people had posted their self-created literary pieces on the event’s Facebook page.

The record was established on the very first day of Ganga Utsav 2021 for the highest number of photos of handwritten notes that were uploaded on the social media platform in an hour.

As per an official, the event was organized to raise awareness on Ganga rejuvenation and to give a boost to the reach of the Ganga Utsav- the River Festival 2021.

About Ganga Utsav 2021

The Union Minister for Jal Shakti Gajendra Singh Shekhawat on November 1, 2021, inaugurated the fifth edition of Ganga Utsav. The three-day festival is being organized from November 1 to 3.

The Ganga Utsav 2021- The River Festival will not only celebrate the glory of the River Ganga but all the rivers of India. Taking inspiration from PM Modi’s call for ‘Nadi Utsav’, the aim of the festival is to take Ganga Utsav to all the river basins in India.

The Jal Shakti Minister also launched the Continuous Learning and Activity Portal (CLAP) on the inaugural day of Ganga Utsav- the River Festival 2021.

The National Mission for Clean Ganga celebrated Ganga Utsav annually to mark the anniversary of the announcement of River Ganga as the National River.

What is Clean Ganga Mission?

It is an Integrated Conservation Mission that was approved as a ‘Flagship Programme’ by the Government of India in 2014. The programme aims at accomplishing the twin objectives of effective abatement of pollution and the conservation and rejuvenation of the National Ganga River.

Namami Gange Programme operates under the Department of Water Resources, River Development and Ganga Rejuvenation, Jal Shakti Ministry.

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