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Emami Limited acquired hair care brand Kesh King

With this acquisition, Emami forays into the fast-growing hair-care segment. Emami’s current oil portfolio includes Navratna Cool Oil and Emami 7 Oil in One Damage Control Hair Oil.

Jun 3, 2015 09:00 IST
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Emami LimitedFMCG player Emami Limited on 2 June 2015 acquired ayurvedic hair and scalp care brand Kesh King for 1651 crore rupees. With this acquisition, Emami forays into the fast-growing haircare segment. Emami’s current oil portfolio includes Navratna Cool Oil and Emami 7 Oil in One Damage Control Hair Oil.

Under this acquisition, Kesh King's business will be transferred to Emami and now Emami will include brand portfolio of ayurvedic medicinal oil, herbal shampoo, conditioner and ayurvedic capsules, along with its respective formulations and all related assets.

Introduced in 2009 by Sanjeev Juneja, Kesh King brand offers products such as oil, herbal shampoo and conditioner and ayurvedic capsules. The brand has presence in 5.4 lakh outlets across India and has a turnover of around 300 crore rupees in 2014-15.

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