The logo for the ICC Cricket World Cup 2015 to be held in Australia and New Zealand was unveiled on 2 April 2011. The logo was unveiled as part of a symbolic handover from the successful 2011 hosts to their counterparts four years hence.
The ICC had awarded the job of designing the logo to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs in order to reflect the two indigenous countries' cultural identities.
The logo was defined by ICC Chief Executive Haroon Lorgat as a dynamic logo which captures the cultural influences in the two host countries.
Each element of the logo builds the story of the ICC's flagship event featuring the best players in the world competing for The Cup That Counts.
The selected motifs are: Maori Tohora symbolizing toughness, pride and tribal culture; Aboriginal journey tracks symbolising spirit of the land.
Balarinji based the motifs on interpretations of FutureBrand's creative brief signifying toughness, glory, resilience, connection and belonging.
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