MAIT- IMRB released ITOPS 2015 Study on IT hardware market performance

As per the study, while demand for desktop computers and notebook PCs in urban areas is declining, the popularity of these devices is picking up smartly in rural India.

Created On: Jul 18, 2015 12:06 ISTModified On: Jul 18, 2015 14:47 IST

Manufacturers’ Association for Information Technology (MAIT) and IMRB International (formerly Indian Market Research Bureau) on 17 July 2015 jointly released the ITOPS 2015 Study.

The study deals with the performance of the IT hardware market performance between April 2014 and March 2015 that included notebooks, desktops, phablets, tablets, smart phones, servers and peripherals.

As per the study, while demand for desktop computers and notebook PCs in urban areas is declining, the popularity of these devices is picking up smartly in rural India.

Highlights of ITOPs 2015 study

• Sales of desktops and notebooks shrank 4 percent and 15 percent respectively in urban India in 2014-15. In rural India, sales of desktops grew 33 percent and of notebooks 11 percent.
• In terms of sales of units, while in urban India desktop sales declined from 5.01 million in 2013-14 to 4.8 million, the rural sales grew from 1.30 million to 1.73 million units.
• For 2015-16, the desktop market is forecast to continue its slide by 10 per cent while notebooks are expected to return to growth at 17 per cent.
• For notebooks, sales in urban areas declined to 5.81 million from 6.84 million units year-on-year, while in rural areas they rose to 0.36 million from 0.32 million.
• For smart phones and tablets, the revenue was up 88 per cent to more than 65815 crore rupees in 2014-15 from 34900 crore rupees in 2013-14.
• The growth is expected to continue in 2015-16 with smartphones expected to grow 27 per cent, phablets 65 per cent and tablets 16 per cent.
• Overall the total PC sales (which include desktop computers and notebooks) stood at 10.62 million units, registering negative growth of 10 per cent over 2013-14 fiscal. The decline was mainly due to introduction of larger screen phones with multiple features eating into the share of notebooks.
• Overall size of Indian ICT hardware market was pegged at 15.87 billion US dollars, up 23.98 per cent over 2013-14.

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