The Union Ministry of Tribal Affairs on 20 February 2014 launched an online shopping portal for sale of authentic tribal products that will seek to create a niche market for indigenous artisans. The Portal was launched by Union Minister of Tribal Affairs Raj V Kishore Chandra Deo.
The e-Commerce Portal will feature 69 tribal products like textiles, metal artifacts and Jewellery. Products that will be available on the portal will include
• Shawls, stoles and mufflers in Angora, Sheep wool and Pashmina from states like Orissa and Assam
• Paintings from four states
• Metal artifacts and jewellery from states like Himachal Pradesh and Nagaland
With the launch of this portal the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) also aims to provide branding, source certification and developing standards for products
Initially, the portal will be open for Indian shoppers only and it will be made available for the international buyers later. The products that will be available on the portal carry detailed write-ups on the portal.