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Sunita Tomar, the face of India's anti-tobacco campaign, died

Apr 2, 2015 16:16 IST

Sunita Tomar, the face of India’s anti-tobacco campaign, died on 1 April 2015 at her native village in Bhind district of Madhya Pradesh. She was 28.

In 2014, she shot a 30-second video titled Sunita highlighting the devastating effect of smokeless tobacco. In the video she shared her experience, which later was used by the government for its anti-tobacco drive to warn people against consumption of smokeless gutkha and pan masalas.

She teamed up with Voice of Tobacco Victims (VoTV) to produce the video which tells about her struggle with oral cancer.

Sunita was among the 60 percent oral cancer patients of India who die within a year or two of their diagnosis because they turned too late for treatment.

Every year in India some one million people die due to tobacco consumption and some 35 percent of adults use tobacco in some form or other form in India.


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