Micro-blogging site Twitter on 26 February 2016 launched #PositionOfStrength campaign to empower women to raise voices against any form of discrimination.
The movement aims at bridging the gender equality gap online in India and inspire the next generation of women leaders to have an influential voice in society.
The campaign was previously run in Australia and Ireland, but this is the first time that it arrived in Asia.
Key highlights of the campaign
• Twitter partnered with FICCI Ladies Organisation and Observer Research Foundation to engage more women to find their voices online, communicate safely with confidence and network with other like-minded women and the global community at large.
• As part of the movement, Twitter and its partners will host a series of roundtables and workshops with women leaders to explore increased empowerment and safety for women, both online and in the physical world, throughout the year.
• As part of supporting women on the platform, Twitter India will provide the users access to a safer online environment through the Twitter Safety Centre, which is also available in Hindi.
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