Indian Cricketer Virat Kohli on 20 April 2015 announced to set up his chain of gyms and fitness centres with the investment of 90 crore rupees.
The gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment.
It is to be known that India's ODI captain Mahendra Singh Dhoni already has his fitness chain across the country. Also, Kohli co-owns Indian Super League football franchise FC Goa and also has his clothing line for youths Wrogn.
The country's fitness industry comprising branded fitness chains and standalone gyms is pegged at around 1300 crore rupees.
Other Indian cricketers to have invested in business ventures include Yuvraj Singh and Robin Uthappa. While Yuvraj has floated a venture fund YouWeCan Ventures that aims to support young entrepreneurs, Robin Uthappa has co-founded a food startup iTiffin.
When: 20 April 2015