Yahoo and NBC Sports came Together to Provide Sports Content

Yahoo! Inc and NBC Sports Group decided to promote each other’s sports content on the Internet as well as on television in a move that would help both the companies represent on their individual strengths across both mediums.

The collaboration will increase NBC's digital presence as well as shore up its college and fantasy game coverage, while Yahoo will gain access NBC's video content, live sports coverage and big name television personalities.

The execution plan is that  two companies is going to maintain separate websites and independent newsrooms, but will be collaborating on big sports news stories as well as events coverage both online and on the air.

Yahoo is already looking to increase its involvement with television content; it announced a major content sharing deal for financial news with CNBC in June 2012.

Made-for-web video programs will be developed by the sports news provider which is going to appear on both Yahoo Sports and NBCSports.com.

The alliance will include, Yahoo Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.

NBC Sports is the sports division of the NBC television network and is part of NBC Universal Media, a unit of Comcast Corp.