Amazon.com, the world's largest online retailer in Month of June 2013 entered into Indian e-commerce market with the launch of its marketplace Amazon.in, offering books, movies and television shows for sale.
The launch of online marketplace has helped Amazon overcome Indian regulatory obstacles that prevent foreign online retailers from having an entirely owned Indian arm selling directly in India. The model adopted by Amazon is fully compliant with all relevant Indian laws.
The new marketplace is going to offer Indian customers with a shopping destination to purchase products from third-party sellers. It is important here to note that the India represents Amazon’s tenth marketplace launch.
In its present model, Amazon.in does not own any of the commodities that are sold through the website but it just acts as a collector to all the retailers who desire to display their products on the website. It is worth mentioning here that In Amazon's US website, there are both Amazon-owned goods and third-party products being sold.
Amazon.in will start with selling around 7 million book titles available for purchase and nearly 13000 movie titles and the with the simultaneous expansion into other categories such as cameras and phones in the near future.
Amazon has been enthusiastically lobbying with the Indian Government in order to allow foreign direct investment in online retail and to relax the regulations against foreign e-commerce companies. Meanwhile, government had relaxed norms for offline multi-brand retail allowing 51 percent FDI deciding it against implementing similar provisions for the players on the web.
Amazon India has also come up with an option called Fulfillment by Amazon in which it is supposed to provide end-to-end logistics solutions to retailers who wish to avail of this service.