Amazon to help implement Karnataka’s Ksheera Bhagya Scheme

Amazon on 30 August 2017 announced a partnership with the Akshaya Patra Foundation to implement the Karnataka Government’s Ksheera Bhagya Scheme in the city.

Under the scheme, the school children of the city would be provided a glass of milk each five days a week. This scheme ensures that children start their day in school with a healthy glass of milk, which is rich in protein and fat, essential for healthy growth and all-round development of children.

The partnership between Amazon Cares and Akshaya Patra will enable Akshaya Patra to implement the Ksheera Bhagya Scheme to provide milk to school children for five days of the week for this entire academic year. The partnership aims to reach out to 170000 children across 1300 government schools in the state.

About Ksheera Bhagya Scheme

• The Ksheera Bhagya Scheme was launched by the Karnataka Milk Federation in association with Lower and Higher Education Department, Women & Child Department of Karnataka State on 1 August 2013.

• The scheme’s aim is to provide nutrition through milk to students of government schools and anganwadis across the state.

• Children studying in classes 1 to 10 and those in anganwadis are the benefeciaries.

• Initially, 8 lakh litres of milk was being served under the programme on each of the three days; i.e., Monday, Tuesday and Friday.

• When the milk production in the state went up to 63 lakh litres a day from 35 lakh litres a day, the government announced that the children will now be served milk on five days a week.