Bharat Nirman- a Public Information Campaign launched at Viramgam block of Ahmedabad District in Gujarat on 23 September 2013 to spread the information of Government flagship programmes like MGNREGA, NRHM etc.
This Bharat Nirman -Public Information Campaign has been organised by the various media units of Union Ministry of Information and Broadcasting- including Press Information Bureau, Diroctorate of Field Publicity, Directorate of Audio Visual Publicity, All India Radio, Doordarshan etc.
About Bharat Nirman Campaign
It is a three day campaign organised at a rural venue particularly in a Minority Dominated Area and Naxalite affected Area, Border Area, SC-ST Dominated Area or other backward areas.
The Press Information Bureau, Union Ministry of Information and Broadcasting, Government of India has developed the concept of Bharat Nirman Public Information Campaign, a media outreach strategy to disseminate information to the targeted beneficiaries focusing on the flagship programmes of the Government of India.
This strategy combines information dissemination and demonstration of the benefits at the doorstep of the beneficiaries, particularly in the rural areas.
Bharat Nirman Public Information Campaign is designed as a more inclusive tool of information dissemination and envisages direct contact with the Aam Aadmi.
The campaign seeks to empower ordinary citizen particularly from the rural areas with knowledge of the flagship programmes so that they can avail the advantages of these programmes to improve the quality of their life.
Who: Government of India
When: 23 September 2013